Olasio is a SaaS product startup company backed by Carsales. It’s in the very early stages of launching so I can’t talk much about the details, but I’ve been lucky to get an opportunity to lead this new startup’s design from scratch, and implemented the initial brand design of the product.

The scale of the product will be huge, and it’s going to cover many different industries and fields, thus the logo has been designed to be as simple and neutral as possible, with flexibility in mind.

The brand design has been implemented with a number of product mockups, so that the team can understand it easily and get the feeling of the brand in a real context.